Brand Spaces: Branded Architecture and the Future of Retail Design - Sofia Borges - książka wyd. 2013

Opis

„Brand Spaces: Branded Architecture and the Future of Retail Design” by Sofia Borges (edited with Sven Ehmann and Robert Klanten) is an English-language nonfiction book that explores how modern brands use architectural and spatial design to communicate identity and engage audiences beyond traditional corporate visuals, focusing on innovative retail environments such as flagship stores, pop-up shops, experimental showrooms and event spaces that create memorable experiences and emotional connections with customers; through case studies and contributions from decision-makers at major global brands like Nike, Audi, Starbucks, Nokia and others, it illustrates cutting-edge concepts in branded architecture and interior design that go beyond uniform corporate aesthetics to become urban landmarks, community hubs and impactful brand worlds, while also showcasing current international trends in retail interior design and the inventive use of materials, colors, forms and sculptural elements by both large and small brands.