From sign to text. A semiotic view of communication - Yishai Tobin, A. Eschbach - książka wyd. 1989

Opis

From Sign to Text: A Semiotic View of Communication by Achim Eschbach is an intellectually rich exploration of how meaning is created, transmitted, and interpreted through signs, symbols, and texts. The book brings together foundational ideas from classical semiotics and modern communication theory, showing how human understanding emerges from complex processes of encoding and decoding. Eschbach examines the transition from individual signs to larger textual structures, emphasizing how context, cultural conventions, and interpretive frameworks shape the way messages function in real communicative situations. Through theoretical analysis and interdisciplinary insights, the work highlights the dynamic, relational nature of meaning-making and offers a nuanced perspective on how communication operates across linguistic, social, and symbolic systems.