Media Management A Comparative Analysis of European and American systems - Bogusław Nierenberg - Przemysław R. Cichoń - książka

Opis

A book can be both a good academic manual and a source of knowledge for practitioners ? the media employees (especially managers). The author skillfully combines various conventions making a basically scholarly work also a clearly formulated quick reference for a wide audience.

Prof dr hab. Beata Glinka, Warsaw University