Funky business forever how to enjoy capitalism - Kjell Nordstrom, Jonas Ridderstrale - książka wyd. 2007

Opis

Funky Business Forever: How to Enjoy Capitalism is a dynamic and provocative business book that explores how companies and individuals can thrive in a rapidly changing, knowledge-driven economy. The authors argue that traditional corporate structures and predictable career paths are becoming obsolete in a world shaped by globalization, technology, and constant innovation. Emphasizing creativity, individuality, and intellectual capital, the book encourages readers to rethink management, leadership, and value creation in the age of ideas. Through sharp analysis, real-world examples, and bold predictions, it presents capitalism not as a rigid system but as an evolving playground where adaptability, branding, talent, and passion determine success. The book challenges conventional thinking and inspires entrepreneurs, managers, and professionals to embrace change, take risks, and actively shape their own future in the modern marketplace.