The Adidas Archive - Sebastian Jager - książka

Opis

Adolf ("Adi") and Rudolf Dassler crafted their first sports shoes over a century ago, laying the groundwork for what would become the adidas legacy. Since then, adidas has been synonymous with innovative designs, iconic sports moments, and celebrity partnerships. A new book visually chronicles this journey, showcasing over 350 models, including unique prototypes and original designs never seen before. In an effort to enhance shoe performance for athletes, Adi Dassler implemented a unique feedback process—or a "wear it, return it" initiative. Athletes would return their well-worn footwear, even after achieving significant victories, contributing to what is now the renowned "adidas archive." This collection, possibly the largest of any sports brand, has been meticulously photographed by Christian Habermeier and Sebastian Jäger, capturing its evolution in stunning detail.